DIEP THE ANH

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However, to ensure that the disruptive innovation truly reduces poverty, Michael Chu put forward four requirements:17 1. Its scale should be huge to reach the billions who are in poverty. 2. Solutions must be enduring and last over generations. 3. Solutions must be truly effective and make a difference. 4. All this must happen efficiently.
Marketing 3.0: From Products to Customers to the Human Spirit
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