Table 8.2 The Marketing Model of an SBE No Elements of Marketing Social Business Enterprise Business Model 1 Segmentation Bottom of the Pyramid 2 Targeting High Volume Communities 3 Positioning Social Business Enterprise 4 Differentiation Social Entrepreneurship 5 Marketing Mix • Product Products not Currently Accessible for Low-Income Customers • Price Affordable • Promotion Word-of-Mouth • Place Community Distribution 6 Selling Sales Force of Social Entrepreneurs 7 Brand Iconic 8 Service No-Frills 9 Process Low-Cost
