DIEP THE ANH
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Marketing 3.0: From Products to Customers to the Human Spirit, by Philip Kotler

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In Marketing 3.0, channel partner selection requires the process of mirroring the Purpose-Identity-Values. Mirroring means that companies should select potential partners that have identical Purpose-Identity-Values
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Marketing 3.0: From Products to Customers to the Human Spirit
Marketing 3.0: From Products to Customers to the Human Spirit
by Philip Kotler
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