DIEP THE ANH’s Kindle Notes & Highlights

Marketing 3.0: From Products to Customers to the Human Spirit, by Philip Kotler

Figure 2.6 Values-Based Matrix of S.C. Johnson

See DIEP THE ANH’s 300 highlights

Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0: From Products to Customers to the Human Spirit

by Philip Kotler

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars