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Marketing 3.0: From Products to Customers to the Human Spirit, by Philip Kotler

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Spirituality and creativity are similar in the mind of an artist. Creativity spurs spirituality. Spiritual need is humanity’s greatest motivator, which unleashes deeper personal creativity.
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Marketing 3.0: From Products to Customers to the Human Spirit
Marketing 3.0: From Products to Customers to the Human Spirit
by Philip Kotler
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