DIEP THE ANH
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Marketing 3.0: From Products to Customers to the Human Spirit, by Philip Kotler

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Consumers are no longer isolated individuals, rather they are connected with one another. In making decisions, they are no longer unaware but are informed. They are no longer passive but are active in giving useful feedback to companies.
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Marketing 3.0: From Products to Customers to the Human Spirit
Marketing 3.0: From Products to Customers to the Human Spirit
by Philip Kotler
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