Jody Mulkey

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devices were simple and obvious. Nor were they, like some managers today, dismissive of instruments because they had limitations and errors of their own. Of course they have errors. The question is “Compared to what?” Compared to the unaided human? Compared to no attempt at measurement at all? Keep the purpose of measurement in mind: uncertainty reduction, not necessarily uncertainty elimination.
How to Measure Anything: Finding the Value of Intangibles in Business
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