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In addition to these reasons why something can’t be measured, there are also three common reasons why something “shouldn’t” be measured. The reasons often given for why something “shouldn’t” be measured are: 1. The economic objection to measurement (i.e., any measurement would be too expensive) 2. The general objection to the usefulness and meaningfulness of statistics (i.e., “You can prove anything with statistics.”) 3. The ethical objection (i.e., we shouldn’t measure it because it would be immoral to measure it)
How to Measure Anything: Finding the Value of Intangibles in Business
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