Turner’s business model was simple. Overhead was limited, for the most part, to costs of operating his station—paying for access to content (say, old films), and leasing time on a communications satellite. Meanwhile, cable operators (e.g., companies like Cablevision) would pay Turner a fee in exchange for the right to make his channel available to subscribers. Turner would also sell advertising spots on his channel, based on the audience it could be expected to reach.
