To help them, remember this memory-jogger: CRACK. An effective product owner is Committed, Responsible, Authorized, Collaborative, and Knowledgeable (Boehm and Turner 2003): Committed to the work and engaged in it fully, like any other team member Responsible for the outcome so that “skin in the game” is a reality Authorized by the person paying the bills to make decisions about the product under development and to know which decisions can be made solo and which require consultation with others Collaborative as a normal mode of interacting with people Knowledgeable about the business purposes
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