Invite the highest-ranking person you can find to paint for the team a vision of the product to be created by them. This person’s opinion matters to the team. It’s someone they want to impress and who has a vested interest in the product because the company has conferred formal authorization to this person to achieve company goals. More than likely, this person sponsors, or pays for, the project. The one holding the purse strings has great influence. Use it.
