the next time the product owner sorts the product backlog, ask that it be done in two passes. Instruct the product owner to let the first pass be based on business value alone. Coach the product owner to be unreasonable in this first pass. Tell him to take the position that this product is the single most important initiative for the whole company. Ask him to imagine that he has just stepped into a world where he can get anything he needs to deliver the highest impact for the company now.
