Sure enough, once Pillsbury left out the dried eggs and required women to add fresh ones, along with milk and oil, to the mix, sales took off. For housewives in the 1950s, adding eggs and one or two other ingredients was apparently enough to elevate cake mixes from the realm of store-bought to servable, even if the dessert was only slightly doctored. This basic drive for ownership in the kitchen, coupled with the desire for convenience, is why the Betty Crocker slogan “You and Betty Crocker can bake someone happy” is so clever.
