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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home, by Dan Ariely

Our next question was whether we are aware or unaware of our tendency to ascribe increased value to our beloved creations.

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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

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