Ruby Bibi

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Another set of customers—those in the annoyance condition—experienced a slightly different Daniel. In the midst of explaining the task, he pretended that his cell phone was vibrating. He reached into his pocket, took out the phone, and said, “Hi, Mike. What’s up?” After a short pause, he would enthusiastically say, “Pizza tonight at eight thirty. My place or yours?” Then he would end his call with “Later.” The whole fake conversation took about twelve seconds.
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
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