WHY WAS THE virtual dating approach so much more successful? I suspect the answer is that the basic structure used in our virtual dating world was much more compatible with another, much older structure: the human brain. In our virtual world, people made the same types of judgments about experiences and people that we are used to making in our daily lives. Because these judgments were more compatible with the way we naturally process information in real life, the virtual interactions were more useful and informative.

