Ruby Bibi

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The third group was basically in the same condition as those in the annoyance group, but we threw in a little twist. This time, as Daniel was handing the participants their payment and asking them to sign the receipt, he added an apology. “I’m sorry,” he said, “I shouldn’t have answered that call.”
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
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