Being human animals with egos, we find a way to accommodate that fact of our ego, by the following equation: If it sells really well and gets a lot of attention, it must be shit. It’s just generated by the hype machine. Then of course the ultimate irony is: um, if your own thing gets a lot of attention and sells really well, then the very mechanism you’ve used to shore yourself up when your stuff didn’t sell well, is now part of the Darkness Nexus when it does.
