David Gantt

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“The core purpose at Mary Kay Cosmetics has nothing to do with makeup—it’s all about giving women opportunities in business,” Rob explained. “And Nike’s core purpose is about giving customers a sense of being a competitor. Southwest Airlines, on the other hand, has a more direct core purpose: to make travel affordable for everyone.”
The 3 Big Questions for a Frantic Family: A Leadership Fable... About Restoring Sanity To The Most Important Organization In Your Life (J-B Lencioni Series)
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