It is not a coincidence that the Oscars ceremony is held during TV’s Sweeps Week. We pretty much all tune in, despite the grotesquerie of watching an industry congratulate itself on its pretense that it’s still an art form, of hearing people in $5,000 gowns invoke lush clichés of surprise and humility scripted by publicists, etc.—the whole cynical postmodern deal—but we all still seem to watch.
