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From one perspective, the rise of PCE evinces a kind of Lenin-to-Stalinesque irony.
In other words, a real leader is somebody who can help us overcome the limitations of our own individual laziness and selfishness and weakness and fear and get us to do better, harder things than we can get ourselves to do on our own.
(Although of course Hitler was a real leader too, a very potent one, so you have to watch out; all it is is a weird kind of personal power.)
But JFK had that special leader-type magic, and when he said things like “Ask not what your country can do for you; ask what you can do for your country,” nobody rolled their eyes or saw it as just a clever line. Instead, a lot of them felt inspired. And the decade that followed, however fucked up it was in other ways, saw millions of Young Voters devote themselves to social and political causes that had nothing to do with getting a plum job or owning expensive stuff or finding the best parties; and the 60s were, by most accounts, a generally cleaner and happier time than now.
The science of sales and marketing was still in its drooling infancy in 1961 when Kennedy was saying “Ask not …” The young people he inspired had not been skillfully marketed to all their lives. They knew nothing of spin. They were not totally, terribly familiar with salesmen.
before you start believing deep down that everything is sales and marketing, and that whenever somebody seems like they care about you or about some noble idea or cause, that person is a salesman and really ultimately doesn’t give a shit about you or some cause but really just wants something for himself.
The point, leader-wise, is the difference between merely believing somebody and believing in him.
To make someone an icon is to make him an abstraction, and abstractions are incapable of vital communication with living people.
the increasingly absurd and dogmatic Political Correctness movement, whose obsession with the mere forms of utterance and discourse show too well how effete and aestheticized our best liberal instincts have become, how removed from what’s really important—motive, feeling, belief.

