Luis Conejo-Alpizar
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How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life, by Thomas Gilovich

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rewarding desirable responses is generally more effective in shaping behavior than punishing undesirable responses.
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How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life
How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life
by Thomas Gilovich
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