In improv, it is natural for novices to avoid playing off of a bizarre comment or behavior of a fellow actor, worried that they won't know how to build on it. Great improv actors take the opposite approach by seeking out and engaging in the most wacky situations (entering the danger), knowing that this is where an opportunity for genius lies. When it comes to consulting and service, entering the danger has to do with having the courage to fearlessly deal with an issue that everyone else is afraid to address. Perhaps more than any other service a consultant provides, this one provokes the most
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