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Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty, by Patrick Lencioni

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even though clients require us to be competent enough to meet their needs, it is ultimately our honesty, humility, and selflessness that will endear us to them and allow them to trust and depend on us.

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Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty

Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty

by Patrick Lencioni

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