David  Rumley

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Yet people don’t resist this massive change—they volunteer for it. In our lives, we embrace lots of big changes—not only babies, but marriages and new homes and new technologies and new job duties. Meanwhile, other behaviors are maddeningly intractable. Smokers keep smoking and kids grow fatter and your husband can’t ever seem to get his dirty shirts into a hamper.
Switch: How to Change Things When Change Is Hard
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