Erik Fritsch

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Knowing what we know about the Rider, it’s no surprise that Behring’s strategy worked. Behring had scripted the moves that helped his people make hard decisions. What tires out the Rider—and puts change efforts at risk—is ambiguity, and Behring eliminated it. For every investment decision, his rules suggested the correct choice. To see the power of this, let’s return to the doctors and the patient with the arthritic hip. Imagine that the leaders of the hospital had scripted their critical moves, and that one of those moves was this: Use invasive options only as a last resort. Does anyone doubt ...more
Switch: How to Change Things When Change Is Hard
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