This brings us to the final part of the pattern that characterizes successful changes: If you want people to change, you must provide crystal-clear direction. By now, you can understand the reason this is so important: It’s so the Rider doesn’t spin his wheels. If you tell people to “act healthier,” think of how many ways they can interpret that—imagine their Riders contemplating the options endlessly. (Do I eat more grains and less meat? Or vice versa? Do I start taking vitamins? Would it be a good trade-off if I exercise more and bribe myself with ice cream? Should I switch to Diet Coke, or
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