Vicky’s Kindle Notes & Highlights

Switch: How to Change Things When Change Is Hard, by Chip Heath

Because identities are central to the way people make decisions, any change effort that violates someone’s identity is likely doomed to failure.

Vicky Harp

How do people identify themselves at work? Discipline, product, org?

See Vicky’s 2 notes & 64 highlights

Switch: How to Change Things When Change Is Hard

Switch: How to Change Things When Change Is Hard

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