there are two routes to building people’s confidence so that they feel “big” relative to their challenge. You can shrink the change or grow your people (or, preferably, both). Our picture of change is still incomplete, though, because it’s clear that in some situations even a reluctant Elephant and a confused Rider will manage to change their behavior. For instance, consider the fact that even a lost, angry driver who is hopelessly late for an appointment will stop dutifully for a red light. That’s why, to make changes stick, we’ve got to think about shaping the Path.
