To the Rider, a big problem calls for a big solution. But if you seek out a solution that’s as complex as the problem, you’ll get the Food Pyramid and nothing will change. (The Rider will just spin his wheels trying to make sense of it.) The Rider has to be jarred out of introspection, out of analysis. He needs a script that explains how to act, and that’s why the successes we’ve seen have involved such crisp direction.
