“I can give you a hundred examples where people made a mistake because they didn’t use knowledge they already had, for every one example where we learn something that is valuable for next time.” The other common rationalization was that certain wells had “strategic value.” Callagher said, “The last defense of the charlatan is always that something is ‘strategic.’ ‘This is a strategic well, so we have to drill it.’” “No dry holes” removed the fudge room. A well might be strategic, or it might not be, but either way, it better not be dry.