Goke Pelemo

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Advice: 1. Focus on building habits. When you create habits, you get the new behavior “for free” (think of the stand-up meetings), and you’re less likely to backslide. 2. Motivate the Elephant by reminding people how much they’ve already accomplished (like putting two stamps on their car-wash cards). 3. Teach the growth mindset. Every success is going to involve rough patches. Recall the IDEO example, which warned people not to panic when the going got tough.
Switch: How to Change Things When Change Is Hard
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