It’s clear that we imitate the behaviors of others, whether consciously or not. We are especially keen to see what they’re doing when the situation is unfamiliar or ambiguous. And change situations are, by definition, unfamiliar! So if you want to change things, you have to pay close attention to social signals, because they can either guarantee a change effort or doom it. When you’re leading an Elephant on an unfamiliar path, chances are it’s going to follow the herd. So how do you create a herd?
