FemCare, the arm of Procter & Gamble that makes Tampax tampons and Always pads, started its own project to distribute free pads in Africa, but it ran into unexpected challenges. First, the girls needed a place to change their pads and clean up, but many schools lacked toilets. So FemCare began building toilets—with running water—at the schools, and that added hugely to the costs. Then the project
