There are many levels of innovation—from the small workplace changes made by plant workers on the shop floor to fundamental breakthroughs in production technology and vehicle engineering. It's also true that most of what goes on in Toyota's vehicle centers is routine product development making incremental change from one model to the next. But the beauty of the Toyota Way is that it allows Toyota to periodically break from this "conservative" mold and innovatively develop a new vehicle with a new developmental approach. These are defining moments for Toyota.
