Way. Toyota's own internal Toyota Way document talks about the "spirit of challenge" and the acceptance of responsibility to meet that challenge. The document states: We accept challenges with a creative spirit and the courage to realize our own dreams without losing drive or energy. We approach our work vigorously, with optimism and a sincere belief in the value of our contribution. And further: We strive to decide our own fate. We act with self-reliance, trusting in our own abilities. We accept responsibility for our conduct and for maintaining and improving the skills
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