Toyota does not mention stockholders, even though at this time it was listed on the New York Stock Exchange. It does not even mention the quality of its products even though we know that is a passion within Toyota. The purpose of Toyota is not to make a quality product that will sell well and make money for owners. That is a requirement in order to achieve the mission. The true mission, according to this statement, has three parts: Figure 7-1. Toyota's mission versus Ford's 1. Contribute to the economic growth of the country in which it is located (external stakeholders). 2. Contribute
...more
