Principle 1. Base your management decisions on a long-term philosophy, even at the expense of short-term financial goals. Have a philosophical sense of purpose that supersedes any short-term decision making. Work, grow, and align the whole organization toward a common purpose that is bigger than making money. Understand your place in the history of the company and work to bring the company to the next level. Your philosophical mission is the foundation for all the other principles. Generate value for the customer, society, and the economy—it is your starting point. Evaluate every
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