The popularization of gangsta rap, spearheaded by white male executives in the music industry, gave a public voice to patriarchy and woman-hating. However, by promoting the voices of young black males (in the beginning many of whom were coming from the underclass), ruling-class white males could both exploit their clients’ longing for the trappings of patriarchal masculinity (money, power, sex) and simultaneously make their antifeminist messages the lessons that young white males would learn.
