What was interesting was how we named it, because it goes back to our research roots. We decided to do it very scientifically. We went out and found one of the leading naming companies at the time, called Lexicon, and we worked with them for 6 months to come up with the name. It was probably the most expensive word I ever bought.
BlackBerry ended up being one of the all-time most famous brands worldwide. It works everywhere. We tested it around the world.
We worked 6 months with a naming company to come up with the BlackBerry name
