He said, "Look, there are a lot of people that want to build it and they can get the chips, but they don't want to solder it all together. So why don't we make a PC board and they can plop their chips in the PC board"-soldering a printed circuit board is easy, there are no wires-"and then they've got it done."
So the idea was that we'd start this company and build PC boards for $20 and sell them for $40.
Making $40 PC boards so not soldering people could build their own apple 1
