Little Red Book of Selling: 12.5 Principles of Sales Greatness: 12.5 Principles of Sales Greatness: How to Make Sales Forever

by Jeffrey Gitomer

Everyone fails. But, failure is relative. Its measurement is subjective. Mostly it occurs in your mind. If you exchange “I failed” for “I learned what never to do again,” it’s a completely different mindset. The status of failure is up to you.