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Little Red Book of Selling: 12.5 Principles of Sales Greatness: 12.5 Principles of Sales Greatness: How to Make Sales Forever, by Jeffrey Gitomer

To be most effective, testimonials need to have a specific message. General messages have little “act now” impact.

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Little Red Book of Selling: 12.5 Principles of Sales Greatness: 12.5 Principles of Sales Greatness: How to Make Sales Forever

Little Red Book of Selling: 12.5 Principles of Sales Greatness: 12.5 Principles of Sales Greatness: How to Make Sales Forever

by Jeffrey Gitomer

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