Here are some bad examples: What type of life insurance do you have? Do you have a pager? Who do you currently use for long distance service? All stink. Here are some good examples: If your husband died, how would the house payments be made? How would the children go to college? If your most important customer called right now, how would you get the message? If your long distance charges were 30% higher than they should be, how would you know?
