Little Red Book of Selling: 12.5 Principles of Sales Greatness: 12.5 Principles of Sales Greatness: How to Make Sales Forever

by Jeffrey Gitomer

But here’s the bigger secret: work your ass off. All the rest of the principles can be taken to the highest level by working your ass off. Working your ass off leads to selling your ass off, and selling your ass off leads to banking your ass off.