“HEY JEFFREY, GET SPECIFIC!” you scream. OK, OK. Here’s some branding information you won’t find in any textbook. It’s the actions I have taken over the past 15 years to build my brand. I cannot guarantee that they will work for you. But they do work. I can tell you that first-hand. Here’s my personal formula for developing a personal brand: Register your name.com…go to www.obtainyourname.com or some name registration site, and register your name as fast as you can. Register your kids’ names, too. Be willing to give of yourself—first…It’s not the only way, but it is the best and most
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