Instead of studying TV at night, you need to become an expert in the industry or categories you cover, you need to know where your prospect or customer uses your product or service to build their business and make a profit As a result you may need to become an expert in branding, customer loyalty, use of media, customer response, delayed response, publicity, public relations, converting responses to sales, image building, and EVERY element that the customer is seeking as he or she plans THEIR sales campaign, or their business.
