Do everything with a creative flair…Something that makes the time and effort you gave worth remembering. Memorability is a vital link to building market awareness. Get the best business card money can buy…It’s your image—and it makes an impact every time you give one—either wow, positive, mediocre or negative. Engrave it, blind emboss it, foil stamp it, logo it, graphic design it, multi-color it. Here’s the acid test: When you give out your card, if someone doesn’t look at it and say, “Nice card,” get it redone.