Little Red Book of Selling: 12.5 Principles of Sales Greatness: 12.5 Principles of Sales Greatness: How to Make Sales Forever

by Jeffrey Gitomer

The easiest example of the model is a concept brought out in Thinkertoys called S.C.A.M.P.E.R. Scamper is simply a new way to look at an existing idea, and asking yourself questions to improve it. Each letter in the acronym represents a different perspective to see creative ideas. The letters represent Substitute, Combine, Adapt, Modify, Maximize, or Minimize, Put to other use, and Reverse or Rearrange. If you take any object, thought, or project and put the S.C.A.M.P.E.R. model to use, you will come up with new and creative ideas. The object of the model is to learn the practical science so that you can see there’s a way for you to learn creativity, rather than simply be creative. Learn rather than be. One does not replace the other. One is simply an additional method or supplement to the other. Sometimes you do things or think things without really knowing “why.” The “why” is never as important as the “is.”