Little Red Book of Selling: 12.5 Principles of Sales Greatness: 12.5 Principles of Sales Greatness: How to Make Sales Forever

by Jeffrey Gitomer

THEY DO NOT WANT TO BE OR NEED TO BE EDUCATED. They want answers just like you do. THEY DO NOT WANT SOLUTIONS. They want answers. THEY DO NOT WANT TO TAKE THEIR TIME TO HEAR ABOUT YOU. If they give you time, it better be about them.